Expert Insights
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Building a Gateway to “Real News” in Broadcast Journalism
April 24, 2017 - by Peter Evans
Long gone are the days when local media were held up as the first and final word on current affairs. […]
Read more...In this Era of Fake News and Alternate Facts — Experts are King
February 14, 2017 - by Peter Evans
There’s nothing new about fake news. Satirical media outlets such as The Onion have been around for a decade giving […]
Read more...Top 5 Lessons on how Wake Forest Won a Bulldog Award for Best Online Newsroom
December 06, 2016 - by Peter Evans
“The primary goal of redesigning our online newsroom has been to help journalists covering Wake Forest do their jobs quicker, […]
Read more...Secrets to Promoting your Experts to Chase Producers: What exactly do they need from you?
Many moons ago, when I worked in a newsroom, my Executive Producer once said to me, “We only really work […]
Read more...3 Steps to Earn Local News Coverage
January 19, 2016 - by Conway Fraser
I can tell you this — the local media wants your story pitches. Learn 3 simple tips for getting their attention.
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