Expert Insights
Your source for expert insights. Featuring news and best practices that help you showcase your talent and build brand reputation.
Book a Demo“Spotlight” News – Tag Your Experts
November 24, 2014 - by Robert Carter
Keeping your organization and its experts top of mind with media can be challenging. ExpertFile’s new “Spotlight” feature is the first tool of its kind that allows marketers and media relations teams to quickly connect their experts to the current news cycle. It is now easier than ever to showcase your organization’s expertise with reference to trending news and events. With ExpertFile “Spotlight”, you can quickly ‘tag’ your experts to news items on the web and connect them back to their individual expertise and the expertise of your organization in a timely, impactful way.
Here’s how it works!
Capture current news
Our “Spotlight” editor allows you to leverage online articles and more, published by major or local news organizations industry organizations or even your internal marketing communications. With a simple cut and paste of a website URL, ExpertFile automatically pulls important elements from online news items, blogs or posted video including titles, images and overviews into your “Spotlight”. We provide you the tools to edit this content as required.
Showcase your expertise
Highlighting trending news is one thing, but ExpertFile allows you to wrap each “Spotlight” item with your own expert analysis, showcasing how your organization can provide additional insight for media and others. Whether it is a short couple of sentences or a detailed analysis, we allow you to provide the context that makes your organization relevant to current trending topics and helping media to select your organization for comment over others.
Tag your experts
The last element to building your “Spotlight” is linking your organization’s expertise back to the individuals that can provide comment. Each “Spotlight” lets you tag one or multiple experts that can provide commentary, providing direct links to their full expert profiles to give interested media and others a deeper understanding of your expertise.
Promote your “Spotlights”
All “Spotlights” are visible on your organization’s Expert Center both on the ExpertFile Marketplace at expertfile.com/experts and on your own website through our easy to use integrations. Our multiple integration options let you display your “Spotlights” in the way that fits with your organization’s layout and branding standard.
More powerfully, each “Spotlight” is accessible by its own unique URL. As news breaks you now have a tool to connect yourself with the real-time news cycle and use social media like twitter to let everyone know you’re available for comment.
For a complete demonstration of how “Spotlight” can work for your organization contact your Customer Success Rep directly or reach out to us at support@expertfile.com.